As the year draws to a close, Bree Noble celebrates her final podcast episode of 2025 by sharing an insightful conversation with her friend and fellow podcast host, Robonzo. This episode is a masterclass for anyone curious about the world of podcasting—and especially for musicians and creatives looking to expand their impact beyond the stage.
Listen to the episode here
Navigating Podcasting Hurdles and Growth: Insights from Bree Noble’s 10-Year Experience
Podcasting: A New Chapter for Musicians
Starting out as a touring musician, Bree Noble has transformed over time into an industry thought leader and podcasting expert. Reflecting on her journey, she shares, “I went from recording shows at my kitchen table while the kids were at school to becoming a recognized thought leader who’s been featured in Forbes and won podcasting awards.” The Profitable Musician Show wasn’t her first foray into the online space—she launched Women of Substance as an internet radio show in 2007, which eventually became a podcast in 2014.
Her initial motivation? Serving the indie artist community. “For the Women of Substance…it was ‘I want more exposure for these artists and I think that podcasting is the way to go. That’s going to be the growing field,’” Bree Noble explains.
Why Musicians Should Consider Podcasting
The conversation dives deep into the concrete benefits podcasting has brought to Bree Noble, many of which apply to any creative entrepreneur. From increasing industry authority and visibility (“I got asked to be part of an article that got put on Forbes…that’s cool, you know, to be able to say that.”) to creating invaluable networking opportunities, podcasting clearly offers more than just another content outlet.
“It really does increase your authority,” Bree Noble says. “You find out that people know about you that you didn’t know of…when you start getting on these lists, that gives you some cred.” Thanks to her podcasts, she’s developed professional relationships with guests that have turned into long-term partnerships and even friendships. “I’ve met partners and I’ve been able to introduce my audience to what they do and vice versa,” she adds.
The Challenges and Realities of Sustaining a Podcast
Like any creative endeavor, starting and maintaining a successful podcast comes with hurdles. For Bree Noble, the biggest technical challenge was adjusting her routines. “My desk was in the kitchen, so it was very hard to be able to podcast and do my work during the day or when people were around. It was just hard to find the right times to do the podcasting and get a rhythm, for sure.”
Consistency, she warns, is crucial: “You have to have just a deep-seated desire to make this thing long-term…and so, you know, you’ve gotta have a plan for that. How are you going to be consistent? Because I really don’t think that you’re going to build up your audience if you’re not consistent.”
Podcasting Changes Relationships—With Your Audience and Yourself
One of the most compelling reasons for musicians to get into podcasting is the ability to deepen connections with an audience. “[Podcasting] really deepens that relationship because they are basically putting you in their ear for hours…you get a sense for if they’re really real and…they really know what they’re talking about. If people don’t like you as a person, then even if they like your music, they probably aren’t gonna ever become a champion for it.”
Leveraging Collaboration and AI Tools for Long-Term Success
Podcasting is no longer a solo sport. Bree Noble advocates for collaboration: “Podcast swaps, feed swaps, collab episodes…might be something that’s really working right now. Sometimes I find some of my new favorite podcasts that way.” It’s a strategic way to reach new listeners and serve both audiences.
And if the technical aspects sound intimidating, AI can help. Bree Noble uses Castmagic for post-production, pulling transcripts, episode summaries, and titles in a fraction of the time it once took. “AI has made some so many facets of it easier, even without spending any money for sophisticated tools.”
Final Advice for Musicians Starting a Podcast in 2025
Bree Noble Your first 90 days should focus on establishing a format, planning ahead with a scheduler, brainstorming topics (let AI help!), and learning to be comfortable both as an interviewer and solo host.
Whether you’re looking to build lasting industry relationships, grow your authority, or simply explore a new creative outlet, podcasting offers transformative opportunities—and insights from this episode will help you take your first step.
