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110. From The Ground Up: Why Musicians Need To Embrace Entrepreneurship With Gerard Longo

110. From The Ground Up: Why Musicians Need To Embrace Entrepreneurship With Gerard Longo

by Bree Noble | Oct 17, 2023 | podcast

  Taylor Swift is a business genius in the music industry. But what makes her rise from the underground full of people doing the same thing in the industry? That is where we dive into this episode. Gerard Longo, the Founder and CEO of ECM Collective, takes us...

BUILD A DEVOTED AUDIENCE BY BECOMING THE "CATEGORY OF ONE ARTIST" PEOPLE SEEK OUT

FOR MUSICIANS WHO ARE TIRED OF COMPETING FOR ATTENTION!

Make your music, message, and artist brand so distinctive that the right people lean in while the competition fades into the background and new opportunities find you online and in person

In this private 5 episode audio series (not found on Spotify or Apple), you'll discover:

  • why your music isn't attracting your perfect-fit fans and how to fix it (without dancing on TikTok, playing the Spotify playlist game, or promoting 24/7)
  • how to stand out from the crowd, outshine AI music slop and become "in demand" (works especially well for mature artists)
  • new opportunities for the right people to discover your music that you couldn't access before (cheat codes inside:)
  • how to create a movement around your music so the right listeners continue to pay attention and support future projects.
START LISTENING TO THE SECRET PODCAST NOW

"I just finished listening to the first of the secret audio series. It is awesome!!!

So relatable!!! and makes so much sense!!! WOW! I am postponing another commitment so I can binge listen to the rest of the series. Sincerest thanks."

- Wendy Hardman


"I just finished listening to your 5 part series that you put out, and it's so good. I am working right now on marketing, booking, and music and not on the road until tomorrow LOL), and it just reaffirmed things again. Everyone needs to take a listen so it just kicks you in the butt to get your music out there. I have been in the trenches a lot this summer, and sometimes the trench feels like it is going to cave in on you, and I needed this kick in the butt.

- Angela Perry


  • Using Embodied Voice Techniques To Overcome Stage Fright with Rush Dorsett
  • Pivoting as a Musician: Embracing Change and New Opportunities at Any Age
  • How To Attract Awesome Gigs
  • The Secret To Attracting Better Music Gigs
  • The Surprisingly Simple Game-Changer For Female Musicians
  • AI Music Is Not Stealing Your Perfect-Fit Fans
  • Behind The Scenes Of Our Extreme Makeover
  • Navigating AI in Music: Bree and Tara’s Honest Chat on Technology and Creativity
  • Become The In-Demand Category Of One Music Artist Who Makes The Competition Irrelevant
  • Radiate Authority Without Perfection with Vocal Leadership Coach Leslie Baylis Davis
  • Returning to Performing: Overcoming Shame and Embracing Your Artist Journey with Molly Noerenberg

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