The Secret Sauce to Getting People to Pre-Save Your Song on Spotify

As an emerging artist, breaking into the music industry can be challenging. One key strategy to gain traction is to get people to pre-save your song on Spotify. This article will guide you on how to do just that.

Understanding Spotify Pre-Saves

Before diving into strategies, it’s important to understand what a pre-save on Spotify is. It acts as a reservation for when your song drops. Fans who pre-save your song will find it automatically appearing in their library the moment it’s released. This is a potent tool to create a buzz for your upcoming release and boost your Spotify algorithm.

How to Get Spotify Pre-Saves

Now that you understand the importance of pre-saves, let’s explore some strategies to get your fans to pre-save your songs on Spotify.

1. Tell a Story

Creating a compelling narrative around your song can connect with your audience on a deeper level. Share the inspiration behind the lyrics, the late-night recording sessions, or the unexpected challenges you faced during production. This emotional connection can make them more likely to support your music.

2. Create a Pre-Save Campaign

A pre-save campaign is a promotional strategy designed to garner as many pre-saves as possible before your song’s release. This involves creating compelling content, sharing it across your social media platforms, and actively engaging with your audience.

3. Offer Exclusive Rewards

Offering exclusive incentives to fans who pre-save your song can be a game-changer. This could range from early access to the song, a personalized thank-you video, a shout-out on social media, or even a virtual meet-and-greet. The goal is to make your fans feel special and part of your musical journey.

4. Leverage Your Network

Your personal network can be a powerful tool. Reach out to your friends, family, and colleagues. Ask them to pre-save your song and share it with their networks. Collaborating with other artists or influencers in your genre can also help reach a wider audience.

5. Use a Pre-Save Link

A pre-save link is a direct link that fans can click to pre-save your song on Spotify. Share this link across all your promotional materials to make it as easy as possible for fans to pre-save your song.

6. Engage with Your Audience

Engagement is key. Respond to comments, answer questions, and show appreciation for your fans’ support. This builds a sense of community and makes fans feel valued, making them more likely to support your music.


Getting people to pre-save your song on Spotify is not just about the numbers. It’s about building a relationship with your audience, creating a buzz around your music, and giving your fans a reason to support you.

Every pre-save is a vote of confidence in your music. It’s a fan saying, “I believe in you, and I can’t wait to hear what you’ve got.” So, put your heart into your promotion, be authentic, and watch those pre-saves roll in. Let the world hear your music.