TPM 73 | Web3

 

NFTs, the metaverse, and Web3 are big buzzwords right now, but what exactly are these things, and what role do they play in our future? Isabella Bedoya, the Founder of Fame Hackers, helps music creators turn their social media into a profitable digital brand. In this episode, Isabella gives us insights into how Web3, NFT, and the metaverse work. Tune in and get more information on how you can invest in NFT and take part in this transformation of generational wealth.

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The Creator’s Economy: Demystifying Music NFTs, Web3 And The Metaverse With Isabella Bedoya

I am here with my friend, Isabella Bedoya, from Fame Hackers. We are going to be getting into some juicy stuff. I have wanted to cover this for a while on the show, and I needed to find the right person to do it. Once I heard Isabella talk about this stuff, I was like, “She is the right person.” I have so many questions about everything related to NFTs. I know that is the big buzzword now. NFTs, the metaverse, Web3, and what in the world is all of that. We’ve all heard bits and pieces of what all this stuff is and what it means for our future. I believe that Isabella is going to be able to lay this out for us in a language that we can all understand.

I’m a Gen X-er. I have a good gamut of everybody that reads but there are people like me who are a little bit on the older side that technology might seem a little bit challenging, and now they are throwing all this stuff at us. We want to understand what is happening and be able to be knowledgeable about this stuff so we can decide whether it makes sense for us or not. With that being said, Isabella, I would love to have you give them a little background on how you got into the music business and how you got into working with all of this Web3 stuff now, and then we will get into all of it the specifics.

First of all, thank you so much for having me. I’m super excited to be here. To give a little backstory, I got into the music industry creatively. I used to be a private chef, and then that somehow landed me a gig in LA.

How did I not know this? We should have had you making us special food at our mastermind meetings.

I don’t think a lot of people do. When I share it, people go like, “That’s so cool.” Back in the day, I used to be a private chef. Social media has always been revolving around my life because it was thanks to social media that I got a job as a live-in chef in Beverly Hills. I had to fly out to LA. It was awesome but that is how I got into the music industry. As soon as I moved to LA, my end goal was always music.

I hit the floor running and went to every networking event that I could find on Facebook back then. Do you remember Facebook events? I went to every single event in LA and started meeting people and industry people. I ended up landing a job as an A&R for a label under Sony. That was my little backway entrance. Ever since then, I still realized social media was the biggest factor. Even as we transitioned into NFTs and Web3, it’s still all surrounding social media. That has been my journey.

I know that one of your major focuses with Fame Hackers is helping people to build a fan base. Before we get into the specifics around all this Web3 stuff and NFTs, can you make the connection for everybody in why it is important for them to build their fan base to be able to take advantage of all these things that are available to us in Web3?

Let’s take it back to the creators’ economy. It’s important because if I peel it back to the first layer of the creators’ economy, this is the rise of social media. This is the early 2000s, Facebook, Instagram, MySpace, and Twitter. The 2nd era, the 2nd wave of it, was when influencers started coming around and growing their audience. Brands saw the opportunity to like, “We can monetize those audiences.” The creators’ economy wave two was when influencers started coming around. Era three, the third generation of creators’ economy, which is what we are in, is when influencers and creators start realizing that, “I can monetize my audience too.”

This is cool because now artists, musicians, and even the average person that has a 9:00 to 5:00 job can create a business out of their passion. There’s always going to be an audience for what you have to offer. This is why it’s important. That goes into the fourth generation, which is ownership. This is where Web3 comes in because it’s ownership, NFTs, owning your data, and stuff like that.

This is a high-level overview of why it’s important to grow your fan base because we are in that era of personal branding. Those who create a good personal brand and establish their own fan base, they are going to be super successful and way more successful than general brands because people are getting tired of seeing the big corporations win.

It’s that evolution of the old record label model, and then the indie labels and then individual artists started to realize they could release their own music and stuff like that. Now they are being able to get that power back of being able to monetize it more with things like NFTs and stuff. I feel like it’s coming full circle, which is cool. Before we get to NFTs, which I know is such a big topic. It seems like on every call that I’m on with my students, they are asking questions or heard about it and want more information. Before we get to that, what does the actual term Web3 mean? People throw that around all the time, and I’m not even sure I know exactly what that refers to.

Web3 is such a big buzzword. It’s a bigger buzzword than NFTs now. Web2 is the internet as we know it. It’s run by the big tech. The best example that I can give you is, do you remember how I was sharing how first it was social media, and then influencers came around? If you picture this circle, and at the bottom of the circle, there’s a laptop and an arrow going up, and you have a social media screen right there, that’s you, reading what’s going on. That’s you being a consumer of the content.

The second phase is when that social media, you realize that, “I can actually post and stuff like that.” Web3 is all great in that you can use the internet and do everything you are doing. Web3 is based on ownership. If I post something, it’s going to be on the blockchain. It’s different than the sense that Web3 is based on the blockchain. Whatever you do, post, interact with, you are buying or selling, it’s attached to you. You can prove ownership due to the blockchain.

It’s like in the past, when we would use social media platforms and promote ourselves, we were putting ourselves in jeopardy because we didn’t have control over that. They could shut us down at any time. This is giving us more control over our content where it’s like, “You can’t shut me down. I have ownership of this. I can do whatever I want with it and monetize it.” Is that pretty much what it is?

Yeah. It’s the next level of the internet.

Another term that is related to that, that’s also big in the media now, is the metaverse. What exactly does that mean?

It’s even more popularized now because obviously, Facebook has changed to Meta. The metaverse is like the virtual world. It’s crazy because you can buy virtual land and virtual real estate. Some people are building, especially if there are companies that are building virtually, because we all know that this is the future. This is happening. The metaverse is this digital world where you have avatars. You can buy your land. You can do virtual shows and all these different things. One of the biggest platforms for this is Decentraland. Again, it’s all crypto and blockchain-related. If you ever got the chance to go on Decentraland, it feels like a video game.

That’s one of the metaverse platforms. There’s a bunch. The other one is called Voxel City. The one that I had a lot of exposure to was Decentraland. It’s cool. I went to an event at the end of December 2021. Finesse Media hosts a summit in Decentraland. It was cool because they brought in their audience through Zoom. Instead of seeing Zoom faces, you saw real people’s avatars running around this map, and there was a screen, and everything was cool.

Even the average person that has a 9 to 5 job can actually create a business out of their passion because there's always going to be an audience for what you have to offer. Click To Tweet

I have seen something like an older version of this where some business platform that I was on or a community. They were trying to build something like this, and it was the whole thing where little things were moving around, and you could go from room to room. I’m guessing this is a lot more advanced.

You have to have a MetaMask, which is your crypto wallet, to log in. That way, if you want to buy a different shirt or a different virtual outfit, not even real, it’s all virtual, you would use your cryptocurrency, which is also tied to the whole Web3 and blockchain and all that.

I have a 7th grade going into 8th grade. She plays certain games. She talks about that like, “I want to buy this outfit. I want to buy this accessory.” I have never looked at her playing the game. Are these tiny little things or are you more immersed in the experience?

It’s more immersed in the experience. Going back to school, if you have an outfit, you are like, “You are so cool you have that outfit.” Now imagine that book virtually where you don’t have a tangible but you are like, “You have that skin, whatever it’s called.” It’s wearables. Nike did a big investment in a company. I can’t remember the name of the company but they did a big investment or partnership about creating virtual wearables. It’s a whole new world.

It is literally a whole new world because it’s a virtual world. I don’t know if you know the answer to this but Facebook changed its name to Meta. How are they going to fit into this whole new Metaworld?

I was reading about this. Other platforms charge maybe a 2% to 3% fee but Meta like Facebook, when I was reading the article, they were planning on charging 45% of a transaction fee. Again, it’s going to be interesting because Facebook has the power to help people realize that the metaverse and Web3 and that there should be mass adoption. People that are Web3 enthusiasts are going to see pass through that because they understand that this is not about making the big tech even richer. It’s about giving power back to the people.

Facebook probably thinks they can charge that 45% because they’ve already amassed this huge audience. The people are already there.

They are missing the point, though.

The people that get into it are going to be moving off of that platform and finding ones that are a lot more affordable and friendly to the smaller guy. I can see why they are thinking that. It’s like, “We already built this massive audience of billions of people or whatever. They are already here, so we are going to capitalize.” In the old days, stores could charge a lot more for things because that’s the only place you could go or people were already at target, so they were going to buy not just the one thing they went there for but other things they needed. Amazon came along, and they were like, “We are not going to do that. We are going to have the best prices, no matter what.” They pretty much went out. That’s probably what’s going to happen in the future.

That’s an interesting comparison. That makes total sense.

How do NFTs fit into all of this? Why have they become such a big buzzword over the past few years?

The best way that I’ve heard an explanation for this. Jere B from TheEntreMusician gave me such a good explanation that it stuck. NFTs, if you can think of a jump drive, and when you plug in the jump drive to your computer, you have all this information and content. That’s basically what an NFT is but virtually. When you buy an NFT, the NFT is like a vehicle to the contents that you are buying.

Is the NFT the jump drive then in that analogy?

Yeah. The NFT basically means that it’s a one of one. It’s standard, not fungible tokens. Like the Mona Lisa, you can’t replicate that. Once you buy it, you bought the original. It goes back to ownership because you can prove that you bought the original on the blockchain through your purchase, through your smart contract, and all that.

Let me see if I can make an analogy that maybe artists are trying to figure out. I know Patreon has been pretty big over the past several years. How does selling NFTs compare to having a Patreon? Patreon is still exclusive. You are getting access to things that other people aren’t. It’s like a paywall but NFTs are adding that extra layer of it being unique to you. How do you sell that in being a different thing than a Patreon?

There are multiple things. I believe his name is Stevie Mackey had an NFT where he was selling an NFT, which was a sweater. He sold 50 of them but if you purchase his NFT, you have access to a Taco Tuesday, FaceTime with him, come to a live workshop with him, and take a vocal lesson with him. Once you did everything you wanted to do, you could then resell that NFT to someone else. Now someone else would swap it out. Let’s say he has a maximum of 50 people, and 50 people come in. If you resell your NFT, you have a new person coming in but you are coming out.

Depending on the way that the NFTs are set up, you can set up royalties and stuff like that. Every time you resell it to someone else, then the original creator gets a royalty. In that way, the community wins as a whole because you buy something, you resell it, and you earn more money back while the original creator is still earning the royalties.

First of all, that’s something that I love about NFTs, the whole setting up the royalty thing because it’s not like you buy something and then you use it. You would go sell it at a garage sale, and then the person buys it. They use it for a while, and then they sell it at a garage sale. The original person that made that thing doesn’t get any money from those things.

TPM 73 | Web3

Web3: If not jumping in, everyone should at least be educating themselves on Web3, the NFT marketplace, and the metaverse. We’re all learning because it’s new to everyone. It’s new to humanity.

 

I love this way of being able to continue. It’s a recurring income. You don’t know when you are going to get it because you don’t know when that person is going to resell it but it’s almost like those royalties that used your song in a show, and then all of a sudden, Netflix buys that show. Five years down the line, they buy all those reruns, and then suddenly you start getting royalties out of nowhere.

You are setting yourself up for these things that might come down the line but you don’t know when that’s going to happen. What I don’t understand about NFTs in this situation is you are selling a thing, like you said, a sweater but then all these other opportunities are attached. Those other opportunities that they get access to, does it mean they get access to them and have to pay more to get them or that they actually get them, so all of a sudden, they own this sweater, and now they get to have one-on-ones with this artist? Is that forever?

In his particular case, he kept it out once a year or once a month but it’s not always tangible. A lot of the things are digital art. Some people might think like, “Why do I even want that?” I don’t know if you’ve heard of Bored & Hungry. These two guys in California bought Bored Ape Yacht Club NFT, which is the picture of this ape. What they did was go out and bought an early release space like a restaurant space, and then they plastered the entire place with their NFT picture.

There’s the first NFC restaurant out there. They own it so that they can use it as their logo and branding. They can use it for everything. That also increases the value of other people that are going to want to buy that NFT. That NFT, when I checked, was $250,000. Some people might think, “Why do I want digital art?” If we also go back to thinking about the metaverse and if you are building a virtual house and a virtual hangout space, having those pieces of art, represents status. You can’t duplicate that. It’s yours. You bought it. There’s another case where someone bought an NFT, and the contents of that NFT were LLC, and the contents of the LLC were a house. They bought a house through an NFT.

I hear all these crazy applications. I was like, “How do we work this for musicians? These are insane.” My concern is that musicians, to make their NFT seem desirable, maybe they add in a bunch of stuff. Maybe you buy this NFT, and then you get access to their concerts for life or as long as you own the NFT but are they stealing from themselves by doing that? As you and I know, once someone is a customer, they are much more likely to become a customer again and buy more things. If you buy this NFT that’s all-inclusive and get all these things that come with it, you are not going to spend any more money.

I see that. However, NTFs are more inner circle, people that are super fans because also, as an NFT holder, you can be part of what’s called a DAO, which is a Decentralized Autonomous Organization. It pretty much means that as an NFT holder, as a token holder or coin holder, whatever it is, you can vote on decisions that they make.

In the traditional method, you have the CEO at the top of the pyramid and then shareholders, gatekeepers, and then the people, the consumers, whereas in the DAO, it’s upside down. The people govern what’s going on, and then that trickles down to the actual decision-maker. If you look at that from an artist’s perspective, your fans could have 100% full investment and say into what you do, which will only increase the fandom.

I thought about it as you were describing that like stockholders. They have a certain amount of decision-making power. Does the DAO ever get to the point where the artist loses control of their own career because the fans are making all the decisions?

I haven’t thought of that. I always thought there was always going to be a leader of the pack. In the DAO community, it’s the top contributors, the ones that contribute the most. It’s a different leadership. It’s still some form of leadership but it depends on how the artists structures it. It’s a better structure because the people get to have a say.

It would increase your engagement with your fans and make them feeling like a part of it. They own a piece of it, so they are going to be a lot more likely to share, invite other people, and all of that stuff, which can only be a win-win.

There have also been cases where people like 3LAU. It had a high NFT launch also. It’s not just selling art. It’s also selling the music and delivering the music differently. There are artists that they’ve opted out of releasing music from Spotify, and they deliver it through NFTs, so only a certain amount of people have a hold of the music but they make way more money from selling the actual music.

I wanted to ask about that. I see how that applies to art. Although in some ways like in the old days of music, it was only reproducible, and then you owned a CD. You couldn’t share it with other people. Artists like that but then when we went into the streaming world, everyone can access the music. I suppose in the metaverse, everyone could access someone’s art if they set it up that way, if there was a streaming art option where everybody could have that art in their house if they wanted.

I was trying to think it would be different but it could work the same as what’s happened in the music industry over time. I wonder, as an artist, I would have a hard time not letting everyone hear my song. I created this thing. I want to put it out into the world. I want to have it affect as many people as possible. I want to make money. There’s this balancing act but do I want to only sell it to 100 people, and only those people can enjoy that song? I would have a little bit of an artistic problem with that. I haven’t done it yet. I don’t know where I would be but what do you think?

This is a valid point. I have seen some people that do an NFT prelaunch, and then they release it to Spotify for everyone else but it still goes back to the ownership. You still own a part of the song or you own one of the copies of the song. It depends on how you structure the launch of the song but I know I have seen cases where they still release it on Spotify after it has been sold as an NFT.

It’s almost like somebody who was to release their music on a limited-edition CD where they only had 200 copies, and then everywhere else it’s streaming, and all that but only those 200 people can own a physical piece of media with that music on it. That would be akin to what you said.

That makes sense. Back to the deluxe CD additions.

Doing that NFT prelaunch makes a lot of sense. I love that idea. You are still not cutting people off from enjoying the music but certain people would still have. If that song did well, say that song became a huge hit, then you would have something super valuable if you had one of those NFTs. I have seen some of these and heard some from my students, who have been looking into this stuff, and one of our mutual friends launched a music NFT marketplace. What do you think about that idea?

It’s smart. Everyone, if not jumping in, should at least be educating themselves on this. We are all learning as a whole world because it’s new to everyone. It’s new to humanity. Maybe it has been around for the past several years but it’s starting to make a bigger impact now. It was something that I also was putting on the back burner and I was like, “I will worry about it later,” and then one day, I woke up, and I was going to procrastinate being a part and playing a role in this transformation of wealth that we are seeing. This is a whole transformation of generational wealth.

You're building a community of like-minded people that resonate with the messaging of your songs. It’s the same process for NFT, where you have to build that hype. Click To Tweet

I kept thinking, “When the dot-com boom happened, I was too young. I was like, “Obviously, I couldn’t play a role in that but I have the opportunity to play a role in this one. Do I have to learn? Of course. Is it going to be always fun learning?” Some people hate learning. I love learning. That goes down to that thing of whatever you do now, you are going to be so grateful that you did it 3 to 5 years from now because of how we are headed and the direction that we are headed in.

Also, looking at what the major labels are doing and reading their strategic plans of investment for the next year and all that. I also realized that they are placing big importance on Web3 and metaverse. They are investing heavily in those spaces. If they are doing it and we are not doing it, something needs to change.

We need to make sure to stay up with them if not, get ahead of them.

It’s crazy. I went on LinkedIn and put Web3 as a job search thing query, all these companies are hiring like Toyota, Bumble, all these different brands, and companies and you are like, “What are you guys doing in this space? What’s Toyota doing in this space.” All the major labels are heavily invested.

To your point, where you said, “I like learning,” I love learning too but what happens is that if people don’t even understand the terms that are being thrown around when they start to learn are like, “This is not for me. I can’t get it,” which is why I wanted to break all of that stuff down first before we started getting into NFTs because you hear, “Gas fees.” People throw those around. If you don’t know what they are, you feel like this is another link. It was like trying to understand what someone was saying in Spanish and speaking a mile a minute, and I know twenty words in Spanish. I’m not keeping up.

I have been posting on LinkedIn every day a Web3 word of the day because it is a whole new language.

I need to follow you on LinkedIn. That’s great.

My favorite one now because it sounds funny. It’s WAGMI and means We’re All Gonna Make It. That is such a fun word.

That applies so much, at least to the way I’ve always wanted to see DIY musicianship. It’s all boats rise with the tide. We are all going to make it if we all help each other out. We have this community idea of how music is spread. As far as music NFT marketplaces, what do you think? At least my understanding is that you would put your NFT on there, and then somehow, they would market it or have a community of people that were interested in it versus you going out to your own fan base, doing your own NFT, and needing to mint it. What do you think of those two options for artists?

I haven’t personally done my first NFT launch yet but my understanding of it is that you want to go through a whole mint process. The most common one is OpenSea, to list it on there but it’s like releasing a song or any kind of project. You have to build buzz around it. If you want to have a successful launch, you have to build community and your audience. It goes towards the beginning, where we were talking about why is fan base important. It’s super important because it doesn’t matter if you are launching an NFT, a new course, a new song or an album. It’s still the same process of you’ve got to build that tribe of people that are rallying for the same thing.

If you do a good job at expressing that with your music, especially if you are building a community of like-minded people that resonate with the messaging of your songs, then it’s the same process for NFTs where you have to build that hype. There’s one additional layer. If your community isn’t into NFTs, crypto or any of that, the additional layer is teaching them how to do it. We are all learning. A lot of the time, the biggest setback is that artists will get their NFTs ready. They went through the learning. They know how to do it, launch it, and the audience is like, “Cool. I don’t know what to do now.”

I remember back when streaming first started. We were talking about educating your audience because a lot of our audience was still used to listening to on CDs or buying on iTunes. We had to explain to them, “This is streaming services. This is how they work. This is what would be helpful to me if you would follow me on Spotify or if you would create a playlist and add my song to it.” We tell them how they can help us and also how to do it. Literally, I would be like, “You need to create a Loom video that shows them exactly how to do this.”

Especially some of my students, whose fan base was Baby Boomers, did not even know how to find Spotify in the App Store and download it. We all have to start somewhere, and our audience might not be up to the level where we are yet and bringing them up to that point so they can buy from us and be involved in the launch. That’s a good point. Do you have any recommendations of where artists can learn a little bit more about NFTs or figure out how they can explain this to their audience?

Someone that does an amazing job at this, and he also has a YouTube channel, and I know he does quarterly virtual events. His name is Death Beach. It’s literally spelled like that on Instagram, @DeathBeach_. He is always sharing so much valuable information about this. He’s also helped a lot of artists already launch their tokens and stuff like that.

He’s an amazing resource to learn from. Also, the interesting thing, the Web3 community is still relatively small. They predict by the end of 2022, we are going to be at 50 million. By 2030, it’s going to be a billion users. We are still early on. Fifty million might seem like a lot but in comparison to the whole world, it’s still small.

The other thing to look into is Twitter and Discord. A lot of people in the Web3 space look for Web3 servers and crypto servers. It’s all about building community. It’s because there’s so much that needs to be built in this new phase of the internet, everyone has that mentality of like, “We want to help each other out.” It’s still a point where even coders are dropping their open-source codes on GitHub, so people can swipe the code and keep building on top because there’s much that needs to be done. It’s an awesome community.

It’s almost like they are needing to build a town from scratch, and everybody is coming together and using their talents to like, “You build foundations and do the painting.” That’s so interesting.

There are two more people. @DAORecords_, that’s her handle on Twitter. It’s run by this guy named Vandal. I don’t know if they still are doing this but they were doing artists showcase in the metaverse and had bought their own piece of land in the metaverse to host the artist showcases. Vandal, from my understanding, was one of the first people to create the use case of using NFTs to share audio. Another person to definitely check out.

TPM 73 | Web3

Web3: Forget about the product and the offer. What is the community that you’re building, the messaging, the vision, and the mission? That’s how you start bringing a tribe together.

 

Let’s say back to the metaverse and all of that. If you buy land in the metaverse and say you want to host a virtual show there, do you then sell virtual tickets to the show? Is that how that works? You buy the land. Do you pay an amount or do you pay rent? Who owns the land for you to buy it from them?

If I’m not mistaken, you buy it from the platform. I have never purchased land but I’m pretty sure you buy it from the actual platform. When you own it, you can resell it, and then they pay you. In terms of how you use your land, if you are charging for shows, it would all be through cryptocurrency. It wouldn’t necessarily be through PayPal or Venmo or anything like that. It would be through your MetaMask or your Trust Wallet. You can access Web3 through those apps on your phone.

Is that the same or different from having a concert that’s in virtual reality? Is that a different thing?

For example, Degy World has a virtual concert space. For that, you download software on your computer, and then you are in. You can host, walk around, and host your events. It’s still run by the US dollar or your currency wherever you are located. When you go on Decentraland, to log in, you have to log in with your MetaMask. Already, you are logging into Web3 from a different level. Everything is crypto then.

It’s almost like going to a different country. I’m trying to relate it to things that I had my audience understand. It’s a bit mind blowing sometimes to think about all of it. To wrap all this up in a bow from what we talked about in the beginning, it’s all about a fan base because you are creating your own community to do this. I see a lot of people get excited about things. For a while, it was crowdfunding, and then it was Patreon, and now it’s NFTs. These ways that artists see, “Finally, I can make money from this.”

They see that as the thing to pursue instead of the end result of pursuing the fan base first, and then you can have that. A lot of times, they immediately pursue, let’s say, a Patreon, and they launch it but they launch it into nothingness. They think it’s going to bring in the fans. I see artists this way with NFTs, “If I have an NFT, people will pay attention to me. They will think that I’m cool and want to invest,” but why would they. They don’t know anything about you. They are not your fan. My question out of all of that rant was, how long do you recommend the artists work on building their fan base before they do something like releasing an NFT?

It does boil down to community and fan engagement. If you bring your fans into the journey, then you are not going to be wasting your efforts because you are building everything like, “Do you guys want to see an NFT or do you want to see a Patreon?” You run polls, ask people, and make them a part of it. In that way, you will you start building the buzz.

You can even share the box stories of like, “I worked on my NFT. I was working the art.” You are having issues or whatever the case is. You can share those things, so people can get an insight and learn as you’re going through it. Katie Zaccardi, for example, does an amazing job at that whole fan engagement then showing them behind the scenes.

That’s important because it doesn’t matter if you are launching a Patreon, an NFT or whatever it is. It’s bringing your audience into it. A lot of the time, taking your product aside. Forget about the product and the offer. What is the community that you are building? What is the messaging? What is the vision? What is the mission? Why are all these people congregating?

A lot of the time, those messages will come through your lyrics and music. That’s how you start bringing a tribe together. A quick example is Taylor Swift. Her fans are either going to be hopeless romantics or people going through breakups. That’s her music. Think about the subjectivity of your music as you are building your community, your NFTs, and your Patreons in those spaces.

I totally agree. That is the basis of fan base building. I love the idea of maybe taking them on the journey with you as you learn. If you have been on this show, and you are like, “I want to learn about NFTs. I know nothing.” Don’t be afraid to say to your audience like, “I want to learn about NFTs. I’m looking to release an NFT a while down the road but I don’t want to do it uneducated and wrong. I thought it would be fun to share with you guys, as I learned about NFTs.” Take them on that journey. Don’t feel like you have to have everything all perfect in front of your audience.

We are all going to make it.

If we all tried to be perfect in front of our audience, then we may as well give up now because there’s always something we are going to do that is going to make us not look the way that we want to or whatever. We are human. We need to be human with our audience and community and go through with them. Also, that will educate them.

When you get to the point where you are going to release your NFT, they will be like, “This is what she has been talking about all this time. I still don’t totally understand it but she seemed super excited about it. I want to jump in.” Is there anything else we didn’t cover? We didn’t cover a million terms that relate to Web3, which we can’t possibly go into now but is there anything else that is important to this whole conversation that we might not have touched on?

We have a good foundation. One person also that came to mind is Cherie Hu.

I had her on one of my past summits. She’s knowledgeable about this concept.

Thank you so much for having me. This was awesome.

Where can they follow you? Especially, I want to know about that a Web3 word of the day. I need to follow that. Outside of LinkedIn. I would love to do that. You should do a TikTok on that or something.

We all have to start somewhere. Our audience might not be up to the level where we are yet. We have to bring them up to that point so they can buy from us and actually be involved in the launch. Click To Tweet

On all socials, my handle is @IzzWord.

Follow her. She drops knowledge bombs and value bombs all the time. Thank you so much, Isabella. I feel like I’ve learned so much and probably asked a few questions that people that are into Web3 are like, “That’s pretty basic.” I wanted to make sure I understood stuff because I don’t want to bring artists along on this journey if I don’t know what I’m talking about.

I wanted all the artists that are reading here and follow the show to get a base knowledge. When they are out there learning this stuff, then they are not going to be confused by anything that’s coming up. Thank you so much for all of this knowledge. Whenever I would ask you a question, you would be like, “The other day, I read this.” You are obviously well versed or learning all the time about this because you know that it is the future.

Thank you so much, Bree. I hope this was helpful.

It was very helpful. Thanks so much.

 

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About Isabella Bedoya

TPM 73 | Web3Isabella Bedoya, founder of Fame Hackers, helps music creators turn their social media into a profitable digital brand. Isabella’s is a social media marketing expert for Fortune 500 brands, including Fortune’s Top 10 (United Healthcare & Google), and former A&R for a label under Sony Music. Isabella has been featured on ABC, NBC, Thrive Global, iHeartRadio, Bold TV, and has been invited to speak at Musicians Institute, HRDRV, and many more to name a few.

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